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Our Team

FactorBranded is run by reputed professionals with several decades of combined work experience across multiple domains in leading media brands.

Pankaj Mishra

CEO and Cofounder

Pankaj cofounded Sourcecode Media in 2016 and is the driving force behind FactorBranded. A quintessential tech journalist and editor who has worked with The Economic Times, Mint and TechCrunch in leading roles, he likes to call himself a “rookie entrepreneur” learning the ropes.

Sanjay Gupta

Editor

Sanjay is a seasoned writer and editor who has previously worked with Mint, The Indian Express Group and Indiatimes.com, among others. Author of the non-fiction book Strings of the Soul and co-author of 21 Jewels of Digital, he continues to experiment with the written word and feels that his journey has only just begun.

Shalini Karunakaran

President - Brand & Revenue

Shalini is a thorough marketing and brand professional with over two decades of experience across media, retail, telecom and banking domains. With stints in an incubator and a startup, she wields a wide-angle lens that helps her perceive and tackle the new challenges ahead.

Our Investors
FactorBranded is a unit of Sourcecode Media Pvt. Ltd, which counts Accel Partners, Blume Ventures, Vijay Shekhar Sharma, Jay Vijayan and Girish Mathrubootham among its investors. Accel Partners and Blume Ventures are venture capital firms with investments in several companies. Vijay Shekhar Sharma is the founder of Paytm. Jay Vijayan and Girish Mathrubootham are entrepreneurs and angel investors.