We have done some high-quality, exemplary work for some of our esteemed clients in the past and encourage you to catch a few glimpses of the same below:
More about FactorBranded Data Warriors
We organised an extensive programme - FactorBranded Data Warriors - to identify, highlight and honour the brightest minds in data science in India. The first edition of the programme reached out to companies across industries to seek out real-world business challenges involving large amounts of structured and unstructured data. Four problem statements were shortlisted and fine-tuned to be solved by anyone in India who had the ‘data science’ wherewithal - under a hackathon that was sponsored by SAP and hosted by HackerEarth. Over 10,000 registrations for participation and close to 180 solution submissions were received - remarkable numbers for a programme of this nature. An eminent jury of data scientists and tech heads from Airtel, SigTuple and Mad Street Den was formed to ensure a rigorous problem inclusion and solution evaluation process.
We produce this thought-leadership magazine on digital transformation and related technologies for German software major SAP SE for the Indian market.
It is published once in two months and is targeted at CDOs, CEOs, CIOs/CTOs and other business leaders across industries. Globally, SAP runs a website on digital, AI, Internet of Things, blockchain and other emerging technologies, www.digitalistmag.com; however, for India the company brings out a print version in partnership with us. Some of the articles published in the magazine are also available online at the Digitalist site. The India print edition has a carefully curated blend of global and India-specific content.
An extensive, interview-based report custom-prepared for the BBC that captured the innovation ecosystem in India, how its growing digital savvy netizens are consuming content and what trends are being seen going forward. The idea was to help the broadcaster increase its content consumption engagement in the Indian market through actionable insights.
India as a market is going to be opened up to ecosystems and not to any traditional approach to marketing, branding or advertising. And at the heart of an ecosystem is the community. To harness and build these ecosystems, we as marketers need to work with partners who can create a significant centre of gravity - who have the knowledge, insight and the ability to build inspiring content and also the connections and the credibility to seed that content.
I am glad that the FactorBranded approach to content is different and refreshingly honest, In SAP's case, they partnered with us on the best way forward in our ISV/developer initiative. They adopted a strategic approach rather than the quick fix-quick results tactical approach. They pushed back when necessary and took ownership for the end results rather than just the activities. Ideal set of guys with whom you want to experiment with a new idea.
Fantastic curation was of course the key. Very different lens to look at automation and Future of Jobs. Read nuggets on FactorDaily if you missed.
FactorBranded Data Warriors is a unique initiative aimed at celebrating and engaging with the data science community in India, and exploring solutions that help solve the country’s biggest problems.
We got a couple of really good solutions and might be looking to implement them when we take this product set into production in next few months. We will be in touch with the winners of our challenge.